In August 2008, after 15 years of hard work in the business world, Stephen turned down a promotion that would have meant a pay rise, but also greater stress and longer hours.

Soon after, a large severance payment proved to be a turning point: It was the perfect opportunity to turn dreams into reality. Stephen and Jeany left London in 2009 and moved to Cotignac, a small village nestled in the heart of Provence.

For a year, they learned to appreciate the Provençal way of life and traveled the region in search of the best vineyards. They then decided to set up a small wine company, focused on creating a Provençal rosé which would be considered one of the best in the region, while also developing an authentic brand image.

"We created Mirabeau from nothing; It was very important for us to have a beautiful product in terms of both container and content."

Stephen Cronk

One thing was obvious for the proprietors of Mirabeau — they needed to have packaging that reflected the high-end positioning of their wines.

For their flagship rosé, Mirabeau Pure, they chose an elegant bottle, the Classic Bordelaise, with a simple design, enhanced by an understated print that leaves plenty of space for the delicate color of the rosé wine to be seen. As the French Riviera is also well-known for its parties, they took a chance on the 150 cl Première bottle to seduce consumers who love grand gestures for special occasions or impressive gifts!

Rosé wine is a highly visual product; We have paid a lot of attention to the design, the presentation and the way the consumer will see our product." Jeany Cronck

For Mirabeau Etoile, the estate's flagship product, it was necessary to find a shape that was both classic and modern, capable of suggesting the complexity of the wine, its elegance and its subtlety.

The Bourgogne Antik, an effortlessly striking shape due to its low height and generous curves, immediately won over the proprietors. The tin cap and the label featuring hot stamping enhance this delicate design.

The most recent addition to the range, La Réserve, the first Maison Mirabeau cuvée produced at Domaine Mirabeau, is testimony to Stephen and Jeany's hopes and dreams. A limited edition, this complex rosé hails from their estate, nestled in the Plaine des Maures nature reserve and is produced according to the principles of regenerative agriculture.

For this gourmet rosé, aged in oak barrels for 6 months, the design of the bottle had to be equally sophisticated and stand out from other bottle shapes to reflect the wine's unique qualities.

The Bordelaise Antik, "retro chic, both formidable and charming", similar to the Bourgogne Antik shape, was thus selected to package this complex product, using extra white glass to enhance and elevate the brilliant pale pink color of the wine.