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Customer: Four Roses
Brand: Four Roses
Universe: Spirits
Category: Bourbon Whiskey
Origin: Kentucky, USA
Expertises: Embossing, Screenprinting
Always with roots in Louisville, Kentucky, original owner Paul Jones Jr trademarked Four Roses bourbon, as a representation of the passion he had for his lovely wife, a passion he passed tirelessly into making his beloved bourbon.
With a romantic grand gesture and almost 2 centuries of iconic master distillers at the heart of every bottle, Four Roses is a top-selling Bourbon in the USA, Europe and Japan.
After a 50+ year hiatus, in 2002 the legendary Master Distiller Jim Rutledge brought the Four Roses brand back to the United States. Once again Four Roses Bourbon quickly earned the reputation of being one of the most notable names in the bourbon world.
Each of the Four Roses products speak for themselves, however, the company was not selling at the price point they desired for their premium products and was having challenges on their bottling line with quality and defects. So in 2019, they decided to move from commercial flint back to premium flint glass. “The bottles had to be unique and stand out on the shelves but consistent runnability and repeatability on the bottling line was key, reducing quality issues and defects,” says Director of Bottling, Derek Crum.
They were also looking for a partner who could help reduce their carbon footprint and supply chain challenges by also supplying case packaging and shippers.
FOUR UNIQUE SHAPES WITH SIMILAR CHARACTERISTICS PRODUCED WITH EXTRA WHITE FLINT GLASS
Saverglass developed molds using the existing bottle designs, with improvements in terms of quality, functionality and Four Roses product differentiation.
Being able to produce and decorate the bottles in the same place they were produced saved time, cost, transportation and environmental impact. Adding the one stop corrugate & repacking facility and close proximity to the distillery made Saverglass the easy choice.
To support the customer and meet its very precise specifications. Saverglass was able to offer high quality corrugate and present improvements, such as creating better sized shippers and improving stability to incoming pallets.
Working with the designers and Saverglass quality teams on the bottles allowed them to better define the areas for improvement in Four Roses products. The knurling was reworked to ensure greater stability on their bottling lines.
And the quality molds allowed for a change to their finish, providing efficiency with the insertion of their custom wood stoppers. Lastly, they moved from a label to screen printing for their limited edition product, for an even more premium positioning.
“The crisp rose cluster is essential for us”, says Matt Alt. “Saverglass’ uniqueness in their high quality standards for glass quality but also in their uniqueness in what they can provide in the decoration on the bottle itself, is a perfect combination of what marries what’s on the inside. There is a true collaboration between Saverglass and Four Roses”.
With respect to the bottling line goal, “Saverglass bottles reduce quality issues and breakage on the line,” confirmed Derek Crum.
Over the past 4 years, Four Roses has doubled its volume and continues to expand into other global markets.
