In light of regulatory changes, the choice of bottle size is no longer a legal constraint but a positioning lever (branding and pricing).
700ml | Overall Efficiency
Adopting a single SKU (single product reference) allows you to optimize your production lines and simplify global logistics. However, this strategy requires consumer education, particularly in the US market, and precise adjustment of the retail price.
700ml and 750ml | Local Performance
Maintaining the 700ml format for the European Union and 750ml for the United States ensures a perfect fit with the consumption habits of each continent.
750ml | Global Premium Harmonization
Aligning with the most generous format protects the perceived value of your brand on a global scale. This unification avoids any unfavorable price comparisons, although it may require logistical adjustments in the European market.