Which size should you choose for your bottle ?
Saverglass offers a wide range of sizes tailored to each market. Our glassware expertise covers all your needs, from 5 cl bottles designed for the hotel industry and air travel to event formats (4.5 L to 6 L) popular in bars and nightclubs. We also master the international standards of 70 cl and 75 cl, ensuring perfect compliance with the specific regulations of each country and the requirements of your distribution channels.

Wines & Spirits
Glossary of bottle sizes

The size of a bottle is much more than just a measurement: it is a signature. It embodies the heritage of the great appellations through iconic bottles such as the Magnum (1.5 L) or the Jeroboam (3 L or 4.5 L), while adapting to international market standards.

Choosing the ideal capacity is a strategic skill that influences the preservation and perception of your fine wines and exceptional spirits. Explore our guide to bottle names and sizes that define the codes of luxury and structure the global glass industry.

 

 

 

  • Wine and Champagne Formats

    Capacity (ml) Equivalence (bottles 750ml) Name in Bordeaux Name in Bourgogne Name in Champagne
    200 ml 0.27 Piccolo Piccolo Piccolo
    375 ml 0.5 Fillette  Demi Demi-bouteille
    750 ml 1 Bouteille Bouteille Champenoise
    1500 ml 2 Magnum Magnum Magnum
    3000 ml 4 Double Magnum Jéroboam Jéroboam
    4500 ml 6 Jéroboam Réhoboam Réhoboam
    6000 ml 8 Impériale Mathusalem Mathusalem

     

  • Spirits and Liqueurs formats
Capacity (ml) Contenance (fl. Oz) Main Market Type of typical spirit
50 ml 1.7 fl. Oz International* Miniature, Sample
200 ml 6.8 fl. Oz International* Travel or discovery format
500 ml 16.9 fl. Oz Europe/Global Liqueurs, certain gins, or special formats
700 ml 23.7 fl. Oz Europe (Standard) Whisky, Cognac, Vodka (EU standard)
750 ml 25.4 fl. Oz US (Standard) Rhum, Tequila, Gin (US standard)
1000 ml 33.8 fl. Oz Global* Liter (Duty-Free, Bars, Hotel industry)
1500 ml  50.7 fl. Oz  Global* Magnum (Prestige, Limited Edition)

 

*Global: Refers to standard large (1L) or prestige (Magnum) formats that allow for regulatory differences between Europe (70cl) and the United States (75cl) to be overcome. 

*International : Refers to supplementary or transit formats (airplanes, hotels) whose size is identical throughout the world for reasons of convenience.

 

Spirit
Standard sizes

In light of regulatory changes, the choice of bottle size is no longer a legal constraint but a positioning lever (branding and pricing).

700ml | Overall Efficiency

Adopting a single SKU (single product reference) allows you to optimize your production lines and simplify global logistics. However, this strategy requires consumer education, particularly in the US market, and precise adjustment of the retail price.

700ml and 750ml | Local Performance

Maintaining the 700ml format for the European Union and 750ml for the United States ensures a perfect fit with the consumption habits of each continent.

750ml | Global Premium Harmonization

Aligning with the most generous format protects the perceived value of your brand on a global scale. This unification avoids any unfavorable price comparisons, although it may require logistical adjustments in the European market.

Spirit
Large sizes

The Liter (1L / 100 cl) | Travel Retail Reference: The essential Duty Free format. Instantly recognizable internationally, it is the preferred standard for capturing travelers' attention.

The Magnum (1.5L / 150 cl) | Prestige Standard: Ideal for high-end retail, the Magnum increases perceived value and shelf visibility while remaining a convenient size for sharing.

The “Handle” (1.75L / 175 cl) | North American Essential: The standard format for mass distribution in the United States and Canada. A presence in this format is essential for any brand targeting the North American market.

The Jeroboam (3L / 300 cl) | Event Impact: The ultimate event bottle. It structures the offering of nightclubs, VIP bars, and prestigious limited editions.

The Rehoboam (4.5 L / 450 cl) | The pinnacle of prestige: Reserved for exclusive events. Available in our iconic ranges such as Ariane and Oslo, the Rehoboam is a powerful brand image lever for exceptional vintages.

Spirits
The small sizes

Our small formats (50ml, 200ml, 350ml, 500ml) are designed for your strategic levers: sampling, craft launches, on-the-go consumption, or gift sets. 

The miniatures (30 & 50 ml)

100 & 200 ml

350, 375 & 500 ml

500 ml

Wines
Standard Size

The 75 cl (750 ml) bottle: The Universal Standard for Wine

The 75 cl bottle is the gold standard for still and sparkling wines. This 750 ml format is the standard expected by global distribution channels and consumers. Saverglass offers an unrivalled catalog in this key size: from the iconic Bordeaux bottle to the Champagne bottle, our designs enhance all brand identities.

The historical origin of the 75 cl standard

The adoption of the 75 cl standard dates back to the 19th century, as a result of trade between France and England. To simplify conversions with the British “imperial gallon” (approx. 4.54 L), it was established that a 225 L barrel corresponded to 300 bottles.

The calculation was simple: 1 gallon = 6 bottles. This equivalence set the capacity at 75 cl and explains why, even today, wine is still mainly packaged in cases of 6 or 12 bottles.

Cru Classé Collection

Wines
The large sizes

The Magnum (1.5 L) | The connoisseur's choice: Equivalent to two bottles, this is the ideal size for cellaring. Its low exposure to oxygen preserves freshness and enhances the aromatic complexity of fine wines over time.

The Jeroboam or Double Magnum (3 L) | The icon of celebrations: With a capacity of 300 cl (4 bottles), it is the centerpiece of events. Named Jeroboam in Champagne and Burgundy, it is called Double Magnum in Bordeaux.

The Methuselah or Imperial (6 L) | The pinnacle of exceptionality: This 600 cl (8 bottles) format embodies grandeur. Called Methuselah for its symbolism of longevity or Imperial in Bordeaux, it is the ultimate promotional tool for your most prestigious vintages..

Wines
The small sizes

Range from 187 ml to 500 ml

Small size bottles are indispensable, especially for the on-premise universe. They make it possible for consumers to enjoy wine with moderation or for special occasions. 

To meet the new consumption modes, Saverglass offers small sizes in many lines of bottles, with capacities ranging from 187 ml to 500 ml: 

The "Piccolo" (200 ml)

The "Chopine" (25cl)

The Half (37,5cl)

The "Désirée" (50cl)

Questions Fréquentes
Sur nos tailles de bouteilles

Which standard spirits bottle size (70cl or 75cl) should I choose for my market?



While regulations now allow both formats to be exported to most major markets (including the US and EU), the choice remains strategic:

  • The 70cl (700ml) remains the de facto standard and the main expectation of consumers and distributors in Europe.
  • The 75cl (750ml) remains the dominant and most expected format in North American markets (United States and Canada).
What is the difference between a Jeroboam and a Double Magnum for wine?

Both hold 3 liters (the equivalent of 4 bottles). The difference is regional: Double Magnum is the traditional term in Bordeaux, while Jeroboam is the name used in Burgundy and Champagne.

Do you offer the same bottle design in several sizes (e.g., 75cl and 1.5L Magnum)?

Yes. Most of our iconic designs are created as “bottle families.” This allows you to build a consistent range by adapting your design from the standard size (75cl) to Magnum (1.5L) or Jeroboam (3L).

Why has the 50cl format become the standard for craft spirits?

The 50cl (500ml) format is ideal for the craft segment. Its more affordable price point compared to the 70cl encourages product discovery. It is also perfectly suited to small batches and limited editions.

Want to talk
about your project?