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You need to differentiate your offer to create value and improve your profitability? You want to reach new consumers while strengthening your customer base?
Premiumization is a strategic choice that will allow you to meet these objectives. To reposition a product, perhaps even create a new premium/ super premium / ultra premium or even prestige line, you will need a specialist by your side to create new packaging that reflects the codes of luxury.
Luxury is associated with superior quality. It reassures the consumer, attracts them, makes them dream. It reinforces their attachment to the brand, which becomes part of their identity. With more than 40 years of experience in premiumization, Saverglass adopts the timeless codes of luxury as well as the most current trends. We create packaging, from simple to hyper fancy but always sophisticated, that is a true luxury showcase for your product.
We leverage premiumization by offering a wide array of differentiation solutions:
Your product is a representation of quality and know-how: we will help you create a packaging just as unique that will carry your values.
The Saverglass team will accompany you on the path to premiumization:
Our project support
A premium packaging needs to be made to perfectly fit the brand image. It always conveys its positioning, its history and its values. It is designed to seduce the consumer and strengthen its relationship with the brand. But today, to seduce and build consumer loyalty is not enough anymore, premium packaging also has to surprise and innovate, in terms of quality or environment protection for example.
Each year Saverglass creates hundreds of new bottles. All are reflections of brand premiumization.
« I chose to make a quality wine. I chose to dress it as the premium wine I wanted to market ». « When the DUO bottle was presented to me, being very sensitive to aesthetics, I told myself it was genius ». « It’s an original bottle… with very pure lines, and resolutely a wine bottle. It’s shape is its own signature ». « Thanks to this bottle we have more than doubled our sales ».
Mr BRU, owner of Château Puech Haut.