"NOLO" alcohol drinks

The new "healthy" spirits

The "NOLO" alcohol trend

in the spirits market.

As sobriety and alcohol moderation become increasingly prevalent among consumers, the categories of non-alcoholic and low-alcohol beverages are expanding to meet growing demand.

The promise

of an emerging category

The motive behind this growing trend is the notion of taking care of our health through more sensible consumption.
Mainstream spirits brands have perceived this trend and are offering an increasingly diverse range of such products, but they are not the only ones.
In recent years, pioneering brands in this new "NoLo" niche have focused primarily on "botanical spirits" such as gin.
This sector continues to grow rapidly, as a number of new arrivals hit the market. And the range on offer has broadened considerably, with new creations and substitutes for brown liquors (such as bourbon, tequila and rum) now available, as well as new options for aperitifs and different flavors.
The availability of these products has increased significantly due to their increased presence in supermarket chains, bars and specialist online retailers.

"Drink less

but better"

The Millennial generation has undoubtedly played a key role in all the latest market developments and trends. And this is no different for "no and low alcohol" products, as they reaffirm their search for singularity and strong choices, which is also a reflection of their high awareness of issues related to health and ethics.
The surge in this trend has intensified following the global upheaval in 2020. Besides the obvious threat posed by the disease, the pandemic also restricted personal travel and increased social isolation and economic instability. In this context, the importance of a healthy lifestyle has never been more pressing. In the drinks industry, functional choices have therefore continued their upward trajectory.
Personal health remains a significant motivator in product selection, particularly in more developed markets. The emphasis on function and well-being has led to alcohol-free alternatives now playing an increasingly important role in a diversified product portfolio.
This approach has seen a clearer trend toward Premium products. Consumers are generally looking for higher quality products, even if it means consuming less but better.

A dynamic category: the arrival of new brands

A trend for all spirit categories

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