An extraordinary fusion of innovation, mystery, and luxury redefines the art of the tequila container.

TEQUILA CUADRA proudly announced the release of its limited-edition BLACK package.  The package is an exceptional expression of tradition, innovation, mystery and luxury converging to deliver a truly unparalleled experience.

We recently met up with the General Director at Tequila Cuadra, Mr. César D. Ascencio Jiménez, Engineer, to  learn more about the decisions behind this extraordinary packaging, insight into how it is being received in the market and to discuss the experience working with Saverglass.  

On Choosing a Wine Bottle and the Glow Effect (Glow in the Dark) Screen-Printing 
“We wanted to design a bottle that breaks away from traditional tequila aesthetics. Our goal was to create a silhouette that immediately attracts consumers, sparking curiosity and a certain "intrigue" about what is inside.”  Mr. Ascencio Jimenez went on to comment, “The intention behind the "Glow" effect is high visibility. In nightclubs and bars, we want the brand to reflect and stand out prominently against every other bottle on the back bar.” 

On the Market’s Reception
Crafted to captivate from the very first sip, Tequila Cuadra Black reveals a flavor sensation of distinctive character that intrigues and delights the palate. Its carefully guarded essence offers a unique tasting journey, inviting aficionados and collectors alike to discover the depth behind its refined and sweet profile. Bartenders are enjoying both the packaging and the creativity that comes with the liquid it contains.  Notes Mr. Ascencio Jiménez, ENGR,  “The reaction has been excellent due to the novelty of both the bottle and the liquid. Since the tequila itself is black, it gives bartenders a unique opportunity to innovate and create avant-garde cocktails.” 

On working with Saverglass
The tequila’s innovative packaging design is a tribute to both modern sophistication and traditional craftsmanship. “I would highlight the brand's high level of professionalism and the meticulous attention to detail they provide for every bottle. Furthermore, the Commercial Manager [Alejandro Almaguer]  in charge was instrumental in agreeing to produce the bottle using transition glass. This makes the bottle more eco-friendly by utilizing glass that is typically not commercialized, turning it into a profitable and sustainable solution for both companies.” comments Mr. Ascencio Jiménez, ENGR. 
 

TEQUILA CUADRA BLACK is currently available in Mexico, the USA, and Brazil. They are currently in negotiations with a distributor in France and focusing on expanding into the Armenian market.