The consumption of Rosé around the world has been steadily increasing since 2003. In 2016, it hit 2.4 billion liters an increase of 32% since 2002, according to FranceAgriMer summary report Observatoire économique mondial des vins rosés, a data report published in February 2018.
As the top producer and consumer of Rosé, France leads the market. Over the past 25 years, the consumption of Rosé wine has tripled.
Today, one in three bottles of wine purchased is a Rosé, according to the CIVP (Conseil Interprofessionnel des Vins de Provence, France) data as reported by IRI Symphony. In addition, nine out of ten wine drinkers say they drink Rosé regularly. Exports of Provence wines have skyrocketed by 500% in the arc of 15 years.
This craze for Rosé wine now extends way beyond the borders of France. The U.S. ranks second in worldwide consumption and buys 43% of the total production sold abroad.
Rosé wines—especially from Provence, from where 40 million bottles were exported in 2016—are experiencing unprecedented sales growth in the U.S. and around the globe.