Rosé all day

The Rosé wine category has seen sustained growth over the last few years,
driven by a growing number of new, premium wines and bottles.

The Rosé wines

The Rosé wine category has seen sustained growth over the last few years,
driven by a growing number of new, premium wines and bottles.
This trend has offered Saverglass a great opportunity to provide winemakers
with a range of customizable, extra-white flint glass bottles.

Rosé wines:

A Favorable Global Situation

1- Consumption:
Enjoying rapid growth for 15 years, rosé wine consumption appears to have been on a stable footing for 2 years.
> In 2019, France and the United States remained the two main consumer countries.
> France and the United States alone account for more than half of the world's rosé consumption.

Nowadays, one in three bottles of wine sold is a bottle of rosé wine (CIVP data from IRI Symphony), and nine in ten wine consumers say they drink rosé wine. In 15 years, the export of wines from Provence has jumped by 500%.

2- Production:
France remains the world leader in rosé production.
> France and Spain alone now represent nearly two thirds of world production.
> The share of rosé wine in the production of the three colors of still wine is progressing significantly: 9.9%.
> The production of rosé wine from the three main producer countries: France, the United States and Spain account for 57% of total volumes.
> The marked decrease in production volume from Italy has been offset by several countries whose
production has increased significantly: Chile, South Africa and several countries in Central and Eastern Europe.
> In ten years, there has been a net development in "new producer countries" of rosé wines.

3- What developments can be expected in the rosé wine market over the next 15 years?
The category is expected to continue to grow to 30 million hectoliters by 2035, according to Rosé Wines World Tracking. That is an additional 7 million hectoliters compared to 2019.

The ISWR/Wine Intelligence study presented at Vinexpo Paris predicts that global wine consumption will decrease by 0.2% between 2018 and 2023, but that rosé wine consumption will increase from 9.3% in 2018 to 10.1% in 2023, to the detriment of red wine.
Regardless of the country, rosé is making its presence known universally.

4- The unique case of the United States:
According to the IWSR, the volume of still rosé wine sales in the United States increased by 118% between 2015 and 2020, while still wine as a whole only increased by 1.5% over the same period.
The IWSR expects a 70% growth in rosé sales in the United States between 2020 and 2024, with the unique approach of prioritizing quality and high-end, both progress factors in this market.

An Innovation

in Glass Packaging

Rosé has become a favorite among dedicated wine drinkers and newbie’s alike because of the wide range of premium wines and packaging that are on the market today. Rosé wines show their best when simply packaged in a way that allows buyers to see their subtle range of colors. The bottles themselves are becoming collectibles and are a way for winemakers to stand out.

Bottles That Break the Mold

Given that Rosé wines have generally had a less traditional flavor profiles compared to red or white wines, there is often more freedom for producers when it comes to choosing packaging. 

In 2006, the Sainte-Lucie estate opted for a bottle that was a complete break from the norm for its “Made in Provence” Cuvée: a cylindrical bottle with a flat top that slants down. It has been a huge success and the estate continues to use the specific KENDO Wine bottle for all of its other wines.
 

Extra-White Flint to Showcase Provence Wines

In Provence, Rosé has long been a special category. Provence's climate, terroir and grape varietals are all perfect for this wine, so it is not surprising that it is the No. 1 French region for the production of Rosé.

In 2016, 156 million AOC (appellation d'origine contrôlée) bottles were sold, accounting for 42% of total production nationwide (in France) and 6% of total production around the world. 

Caption: Domaines Ott — extra-white flint bottle

 

To meet the needs of this market, Saverglass produces a premium extra-white flint glass, bottle which emphasizes the true colors of Rosé wines.

The leading brand in Provence, Domaines Ott chose an exclusive and unique bottle that is immediately recognizable. The bottle’s sweeping curves were inspired by undulating landscapes that dot this iconic estate. It also offers a discreet nod to the elegant amphorae once used to store wine. Domaines Ott’s Cuvée—enhanced by Saverglass’ extra-white flint bottle—is a very pale pink rose hue that reflects golden, orange and sometimes even vermilion tones in the wine.

The Center for Research and Experimentation on Rosé Wine also chose Saverglass’ extra-white flint glass for its research. Rosé wines are known for their range of colors. The main ones –peach, melon, mango, grapefruit, mandarin and red currant in order of consumer preference—are recorded in this report, which can be used to keep track the exact color of a Rosé, thanks to the extra white flint bottle.

 

An Innovation in Glass Packaging

Rosé has become a favorite among dedicated wine drinkers and newbie’s alike because of the wide range of premium wines and packaging that are on the market today. Rosé wines show their best when simply packaged in a way that allows buyers to see their subtle range of colors. The bottles themselves are becoming collectibles and are a way for winemakers to stand out. 

 

Bottles That Break the Mold

Given that Rosé wines have generally had a less traditional flavor profiles compared to red or white wines, there is often more freedom for producers when it comes to choosing packaging. 

In 2006, the Sainte-Lucie estate opted for a bottle that was a complete break from the norm for its “Made in Provence” Cuvée: a cylindrical bottle with a flat top that slants down. It has been a huge success and the estate continues to use the specific KENDO Wine bottle for all of its other wines.
 

C:\Users\LCW\Desktop\La vie en rosé\29425665_917934471714447_6521982262169305088_o.jpg

Caption: Made in Provence Cuvée (Domaine Sainte-Lucie) — Cylindrical bottle with a flat top that slants down

 

Château de Berne, in Provence, is another one of the region’s innovators. As early as 2008, it went against the current of traditional wine design by choosing a square bottle for its Terre de Berne Cuvée. Today, Château de Berne sells four million bottles of it a year, in markets that range from Australia to the United States and even as far afield as Kazakhstan. 
 

Main Caption: Château de Berne Cuvée’s square-based, extra-white bottle has embossing and silkscreen printing on the front and back of the bottle. 

 

Innovation in Glass

Saverglass has expanded its catalog with a variety of innovative product lines to help producers continue to create high-end, elegantly packaged Rosés. The company has also redesigned the punt of white flint glass bottles so that the light concentrated at the base radiates throughout the bottle to showcase the pale color of the wine.
 

Saverglass offers several ranges of rosé bottles : 

- The Eclat Collection

Currently has six models and each year new sizes, up to 3-liter formats, are added to meet the growing demands of winemakers.

 

The eclat collection

- The Constellation Model

Languedoc native and former rugby player Gérard Bertrand chose this model for his Hédo brand, which has a punt that looks like a golf ball. "We wanted to create a super premium Cuvée that includes rosé's strongest varietals: Grenache and Mourvèdre. It's the Mourvèdre that gives the wine its coral color. The best way to enhance it was to go for a punt with indentations," explains Bertrand, who is an old hand at innovative packaging. Bertrand and Jon Bon Jovi, of rock band Bon Jovi fame, joined forces to create Hampton Water, a rosé wine packaged in the BORDELAISE ECLAT CONSTELLATION bottle. 

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Caption : Bordelaise Eclat Constellation

 

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Caption : Bordelaise Eclat Constellation pour la Hampton Water 

 
- The New Concepts Collection

 

Saverglass designs innovative and sought-after shapes for consumers who crave sophisticated packaging. The Irrésistible, Pompadour Wine, Invent, Antik, Massalia, Théos, Feng Wine, Sophia Wine and Essencia Wine designs are just a few examples that showcase the style of innovative Rosé packaging. 
 

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Premiumization

Premium offerings of Rosé go hand-in-hand with refined bottles that:

  • Have an appealing shape that attracts attention.
  • Make use of creative decorating techniques instead of simply just labels.
  • Are personalized through embossing on the finish, body and base.

The Château Puech-Haut, in the Languedoc Roussillon, used the Saverglass DUO bottle for its Puech-Haut Prestige Cuvée. This flat-sided, frosted bottle is new to the world of wine and is reminiscent of a perfume bottle. Its design is minimalistic with just two elements screen-printed on the bottle: the coat of arms with the ram’s heads and the brand name. 
 

 

Caption : Puech Haut Prestige Cuvée (Château Puech-Haut)

DUO bottle with frosting and silk-screened emblems. 

C:\Users\LCW\Desktop\La vie en rosé\Le_Pacha_Rosé_Wine.jpg

Caption: Personalized Maxima bottle that has

embossing on its base and a screen-printed design.

Caption : Insolence bottle with multi-color silk-screening decoration. 

Caption : Sophia bottle with acid-etching with window and silk-screening decoration. 

 

Rosé Wine Hits the Michelin-Star Restaurants

Long regarded as the poor cousin of French gastronomy, Rosé wines have gradually found their way into high-end restaurants. Many of France’s larger estates now want to showcase the intense color of these wines by offering more-structured versions, some of which are likely to be age-worthy.

Gérard Bertrand's Clos du Temple is a great example of this trend. Seven years after the release of Clos d'Ora, Bertrand created the Clos du Temple. The eight-hectare vineyard is located in the Cabrières Valley in the heart of Languedoc, in the South of France. The wine was created to be age-worthy enough to be paired with a number of refined dishes and was created to be comparable to reds and whites among the Grand Crus wines.

The bottle has a highly intricate design and a square base symbolizing the entrance to a temple.

"I wanted this wine to transport people to a divine place and that is why this Rosé is reminiscent of a temple. The Clos du Temple is therefore a wine that is transcendent in some form. This wine is really the pinnacle for me, as it incorporates both the terroir and my winemaking philosophy" says Bertrand.

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