Since the early 2010’s, the "Craft" trend has quickly grown around the world in the spirits market. Beyond the simple description of an artisanal product, “craft” describes a real trend of consumption.
According to a study by Mintel GNPD, the market grew by 265% between 2011 and 2015 and 15% of the spirits launched in the world in 2016 were described as "craft". The United States pioneered this movement and still lead the sales of “craft” products in the world. Europe comes in 2nd position, and the movement has spread to such countries as Australia and South Africa.
This trend pushes new products to be launched, always more innovative and original.