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Grey Goose Vodka
Grey Goose Vodka
Glass creation and decoration
In 1997, a pioneer vodka named Grey Goose was looking for a versatile bottle, capable of showcasing an innovative and sophisticated decoration. The Saverglass solution contributed to making this vodka, which is American but produced in Cognac, France, a world reference of French luxury. This is the story of a beautiful success but also a more than 20-year loyalty between Saverglass and Bacardi United.
Super-premium vodka, a novel idea
In 1997, American business man Sidney Frank was one of the first to position himself on a completely new segment : super-premium vodka. To launch his luxury vodka, he naturally went to… France! Upon his request, Master Distiller François Thibault concocted a unique recipe based on:
That is how Grey Goose was born.
The last step was to create a bottle and find a manufacturer capable of supporting not just the launch but also the growth of a new product aimed for the American market before expanding globally. This was a perfect fit for French group Saverglass, who presented the advantage of mastering the dual competence of glass manufacturing and glass decoration.
Super premium vodka seeks leading-edge bottle
How do you explain the consumer that this product is different from anything that has been done before? To make them see at first glance the exceptional character of a drink they can neither smell not drink, the role of the bottle was naturally paramount! Not only as a container but as carrier of the values of innovation, excellence and luxury which make Grey Goose unique. The new brand demanded:
A pure line for a complex decoration
In the Saverglass catalog, the Grey Goose team moved quickly towards the Ariane bottle line, a Saverglass copyrighted design which is minimalist and breaks with the codes established on the spirits market, and features lines that are both pure and modern. In particular, its cylindrical shape offers a large decoration area. Finally, this catalog model is available in a wide range of sizes.
Once the bottle was chosen, the Saverglass team of decoration experts came into play to develop the sophisticated decoration imagined by Grey Goose, and met all the challenges:
The 3-color flag with the word “France” add one last touch of luxury while discreetly reminding the consumer of the product origin.
From launch to maturity, 20 years of loyalty
The success of the Grey Goose vodka was explosive. In just a few years, it became number 1 on the market of super premium vodkas first in the United States, then globally. In June of 2004, Sidney Frank sold the brand to Bacardi Group.
More than 20 years after launching the first bottle, Saverglass is still the brand partner, accompanying its diversification. The Grey Goose vodka is now available in 12 sizes, from 50ml to 4.5L and in 6 flavors and multiple limited editions. All in all, more than 60 different decorated models are produced each year.