Created in 1887 in Martinique, Rhum Clément is a rhum agricole available in more than 80 countries around the world. Every year, the distillery releases its limited edition Canne Bleue—a white, premium rum—which is the brand's signature product.

Unlike other white rums that tend to mix distillations from various years, Canne Bleue is a single-vintage premium, sipping rum on par with aged rums. As a result, the brand puts a lot of emphasis on the packaging of this collectable bottle. 

The Rhum Clément distillery brought in the Linea Packaging agency for the graphic redesign of the bottle and Saverglass to execute it. The bottle comes from the NESS range, a streamlined model that is specifically made for use in bars.

Reminiscent of the brand's maritime roots, Saverglass uses a Select Colors® blue to batch dye the glass of its NESS bottle. The Blue Ocean color becomes deeper and denser where the glass is thicker and around the base of the bottle. 

It is designed through a number of design phases: 

• Multicolored silk screening of the graphics, inspired by contemporary art. Decorative blue and white lines are scattered across the bottle to symbolize the sliced sugar cane used in its distillation process.
• The Art & Touch ® process, an exclusive Saverglass innovation, can be used to create embossed decorations with a spectacular, high-precision finish. Thanks to this unusual tactile feel, the sensory experience starts as soon as they pick up the bottle.
• Silver hot stamping was used for the logo which was also embossed on the bottle.